|On Tuesday, February 22nd, Maimonides launched its Centennial Cardiac Ad Campaign to promote the Cardiac Institute and celebrate our important milestones in this clinical area.
"Maimonides is in the top two 2% of hospitals in the nation for heart attack outcomes" (first ad on right) featuring Dr. Jacob Shani, Chair of the Cardiac Institute, ran in the Science section of Tuesday's New York Times. "At Maimonides, our history of cardiac innovation repeats itself. Everyday." featuring Dr. Greg Ribakove, Director of Cardiothoracic Surgery, as well as a third ad featuring grateful patient Robert Warshaw also launched on February 22nd in the Daily News and New York Post, respectively. The "history of cardiac innovation ad" with Dr. Ribakove will also appear in the March 27th edition of the New York Times Magazine.
All three ads will be featured in regular rotations in the Daily News, New York Post, Brooklyn Papers, Courier Life, Jewish Press and other community papers beginning this week and continuing into April. In addition, modified versions of the first two ads will also be placed in bus stop shelters and subway urban panels throughout southern Brooklyn. These will go up in early March and run into April.
Also part of the campaign will be a television commericial which will run on Time Warner and Cablevision stations.
TO SEE THE FULL AD IN PDF